evercord

EverCord is a packaging and storytelling project based on a design exercise starting from an everyday object, a rope. The goal was to transform this object into a credible branded product. EverCord was imagined as a high-end mountaineering rope for The North Face, supported by a strong narrative inspired by exploration and self-transcendence. The project combines packaging design, visual identity, and brand storytelling to enhance the perceived value of the product and anchor it in the world of adventure.